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Proud to sponsor Tour de France amateur cyclist

16th July, 2013

Aaron & Partners are proud to have sponsored Adrian Lomas, Managing Director of creative agency Blueleaf, during the final stage of the Tour de France before he crossed the Champs-Élysées finishing line on Bastille Day. This final leg of the challenge covered 29 miles from Versailles to Paris where Adrian averaged a good speed of 16 mph.

The gruelling charity event marks the 100th Tour de France which, for the first time, started in Corsica on 22 June. The amateur cyclists completed the same 21 stages as in the ‘real’ Tour de France, with the added pressure of staying one week ahead of the professionals, who left Corsica on 29 June.

Adrian said of his achievement, “I have been dreaming of riding the Tour de France route for over 5 years, and now it’s become a reality. The stages, some described as ‘brutal’ included seven flat stages, five hilly stages and six mountain stages – four of which had summit finishes. I most definitely agree with the term ‘brutal’ but it was also extremely satisfying.

“I completed over 3,500km in 21 days to cross the finish line on Bastille Day, 14 July. In doing this I managed to raise over £7,030 for the William Wates Memorial Trust, which helps the most disadvantaged young people keep away from a life of crime and helps them to fulfil their full potential.”

If you would like to make a donation to the William Wates Memorial Trust please click here

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