Altrincham FC have announced a major new signing off the pitch, with Top 200 law firm Aaron & Partners named as the official new sponsor of the women’s team.
The Greater Manchester legal firm, which also has offices in Cheshire, Merseyside and Shropshire, has signed an agreement, which will mean its branding appears on training gear, and coaching equipment for the 2025/26 season.
As part of the deal, the firm will also benefit from brand exposure on the club website, social media, and in local radio commentary on Radio Alty.
The announcement comes after it was revealed the women’s team will now fall under the umbrella of the main football club rather than the charitable community trust.
Helen Johnson, Partner and Head of Marketing at Aaron & Partners, said: “We’re incredibly proud to support Altrincham FC Women at such a defining moment in the club’s journey. As the team transitions from the community trust into the main club structure, it marks the start of a new chapter.
“We believe in backing the local communities we serve at grassroots level. This partnership is about investing in the future of a club that supports local people and standing alongside an organisation that truly represents Altrincham.”
Sam Mackenzie, CEO of Altrincham FC, added: “We’re thrilled to welcome onboard Aaron & Partners as a key partner at such a pivotal time for the club. We know they champion the Altrincham community, and their support for the women’s team reflects a shared commitment to boost the profile of this club and the game at all levels.
“Local partnerships are vital to our success, and we’re excited to work with a firm which aligns perfectly with our goals as we take the next step in our journey.”